Vice President, Market Intelligence & Strategic Communications, BIA Advisory Services

Company Overview BIA Advisory Services is widely recognized as a trusted advisor to the media and advertising industry, providing objective data, analysis, financial guidance, and strategic insight for over 40 years. BIA offers local advertising forecasts, market intelligence, valuation and appraisal services, and advisory support, helping media companies, investors, and industry stakeholders understand and navigate the evolving local advertising marketplace. The firm has supported the analysis and valuation of thousands of media properties across the United States. Role Overview BIA is seeking a Vice President of Market Intelligence & Strategic Communications to guide the company’s communications strategy, brand narrative, and analytical interpretation of its forecasting intelligence. Operating at the intersection of forecasting, research analysis, and communications, this role plays a central part in shaping how BIA’s intelligence is understood by media companies, clients, industry associations, and strategic partners. It ensures BIA presents a clear, authoritative voice across research, client communications, marketing and communications content, industry engagement, and product positioning, translating BIA’s proprietary forecasting data and analysis into clear guidance that drives understanding, strategy, and growth.

Key Responsibilities

Forecast Intelligence & Content Leadership Co-lead with the Head of Forecasting the interpretation and industry communication of BIA’s forecasting insights.

• Analyze and interpret forecast data to identify trends, inflection points, and growth opportunities
• Contribute to the ongoing development and refinement of BIA’s forecasts through market analysis, variance analysis, and feedback on emerging trends to help inform the forecast
• Develop narratives and insights explaining shifts in advertising demand, media allocation, and vertical growth
• Oversee and participate in the production of forecast decks, trend reports, vertical reports, and sponsored research
• Lead and contribute to public-facing content, including blogs, webinars, executive communications, and LinkedIn
• Align editorial planning with forecast releases and revenue priorities, and implement AI-supported workflows

Product & Market Positioning Ensure BIA’s research, advisory, and valuation services are clearly positioned in the marketplace.

• Define positioning for BIA ADVantage, MAPro / MAPro Breeze, Market & Vertical Reports, consulting, and valuation services
• Translate forecast insights into value propositions for key audiences, including broadcasters, associations, investors, and vertical industries
• Inform product development and expansion based on market demand and client needs
• Lead messaging for forecast releases, research products, and new initiatives in coordination with PR

Revenue Enablement Enable business development through analytical communications and market positioning.

• Contribute to proposals, positioning, and articulation of BIA’s value
• Partner with sales on campaigns and business development initiatives
• Translate BIA insights into revenue opportunities, including research products and sponsored content
• Contribute to sponsored research programs

Industry Partnerships Play a key role in BIA’s strategic industry relationships in partnership with the Managing Director and CEO.

• Contribute to relationships with organizations and associations
• Serve as a liaison for collaborative initiatives and joint efforts
• Collaborate with partners such as SRDS and other industry stakeholders

Podcast Initiatives Help lead BIA’s podcast as a channel for communicating market insights.

• Partner with analysts and sales to identify topics, guest perspectives, and industry questions
• Shape episode development, discussion framing, and key themes
• Develop written analysis tied to podcast content
• Identify and recruit relevant industry guests

Digital Presence & Research Content Ensure BIA’s digital presence reflects current research and market intelligence.

• Maintain consistent messaging across product pages, reports, and service descriptions
• Ensure website content reflects current forecast insights and market trends
• Maintain consistency in terminology, methodology, and analytical framing
• Coordinate updates tied to releases, partnerships, and new initiatives
• Identify opportunities to improve site structure and content effectiveness

Qualifications

We are looking for someone who can interpret complex data and clearly communicate its implications for the market. Skillset would include:

• 8–12+ years of experience in roles combining analysis, research, and communications, ideally within media, advertising, consulting, or a data-driven organization
• Background in media, advertising, or digital platforms
• Demonstrated ability to translate complex data or forecasts into clear, actionable insights
• Strong writing and storytelling skills, with experience developing reports, presentations, and executive briefings
• Experience analyzing data, identifying trends, and developing market narratives or industry insights
• Experience working cross-functionally with analysts, sales teams, and senior leadership
• Ability to connect insights to product strategy, client needs, and revenue opportunities
• Familiarity with AI tools for research, analysis, or content development

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