Director of eCommerce
Momofuku Goods
Momofuku Goods aims to redefine the American pantry by giving home cooks restaurant-grade essentials that make cooking more fun, enjoyable, and delicious.
Founded in 2020 by David Chang and the Momofuku team, Momofuku Goods carries forward the same principles that shaped our restaurants—challenging conventions and making the unfamiliar familiar. We believe in the power of food to bring people together and create more confidence, joy, and connection in the kitchen.
The Momofuku Goods Director of eCommerce owns the full digital P&L across DTC, Amazon, marketplaces, and retailer.com presence.
This leader sets the commercial strategy, investment priorities, and performance frameworks that drive profitable growth across digital channels. They define how Momofuku shows up online — across pricing, promotions, merchandising architecture, lifecycle, and marketplace economics — while building and leading a high-performing team to execute against that strategy.
This is a strategic, commercially accountable role with strong operator fluency. While execution is led by Senior Managers, the Director is comfortable diving into platform detail when necessary to unblock issues, pressure-test assumptions, and accelerate growth.
Salary Description: $150,000 - $170,000 annually + bonus + company stock options
What's in it for you?
Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods. We encourage our employees to grow and learn, and offer many opportunities for personal and career development.
Responsibilities:
DIGITAL P&L & COMMERCIAL STRATEGY
- Own total digital P&L across DTC and marketplaces, including revenue, margin, trade investment, and contribution targets
- Define annual and quarterly growth plans by channel, allocating resources based on return potential
- Establish guardrails for pricing, discounting, promotional cadence, and margin thresholds
- Evaluate trade-offs between acquisition, retention, promotional lift, and profitability
- Partner with Finance and BI to build forecasting rigor and performance transparency
DIGITAL 4PS ARCHITECTURE ACROSS CHANNELS
Own and continuously evolve the digital 4Ps strategy across DTC and marketplaces:
- Product: Define channel-specific assortment strategy, bundling logic, and launch sequencing
- Pricing: Set pricing architecture and margin frameworks by platform
- Promotions: Establish promotional frameworks and margin guardrails
- Placement: Define merchandising hierarchy, navigation logic, and digital shelf standards
Ensure these frameworks are clear, scalable, and aligned to broader commercial priorities.
DTC STRATEGY & CUSTOMER EXPERIENCE LEADERSHIP
- Define the DTC growth roadmap across merchandising, lifecycle strategy, UX evolution, and retention initiatives
- Set conversion, AOV, and repeat revenue targets in partnership with the Senior Manager
- Approve experimentation priorities and CRO roadmap
- Ensure campaign moments are structured for profitable growth
AMAZON & MARKETPLACE STRATEGY
- Own channel-level strategy and profitability frameworks across Amazon and retail marketplaces
- Define pricing, trade investment, and advertising guardrails aligned to contribution goals
- Oversee digital shelf strategy and retailer.com presence
- Partner with Demand Planning and Operations to align inventory strategy with growth forecasts
PERFORMANCE ALIGNMENT & CROSS-FUNCTIONAL LEADERSHIP
- Partner closely with VP, Paid Media & Measurement to define acquisition strategy across DTC, Amazon, and retail marketplaces
- Align acquisition investment with channel contribution economics and growth priorities
- Build feedback loops between paid acquisition performance and onsite/marketplace conversion
- Collaborate with Shopper Marketing and Commercial teams to ensure digital strategy supports retail objectives
- Work with Insights and BI to translate data into forward-looking growth decisions
- Establish operating rhythms and structured decision frameworks within the eCommerce function
TEAM LEADERSHIP & DEVELOPMENT
- Lead and develop the Senior Manager, DTC & Customer Experience and Senior Manager, Amazon & Marketplaces
- Coach structured thinking around trade-offs, prioritization, and ROI
- Build scalable processes as the digital business grows