Retail Media Search Specialist

Craft & Commerce (C&C) is an integrated media agency that connects growth science, media strategy, and modern measurement to help our partners create greater marketing impact and grow with confidence.

C&C is purpose-built to bring a marketer’s mentality to today’s dynamic media landscape. The result is an expert, senior-level team that approaches media not as an agency, but as a business stakeholder committed to one thing: helping our partners outshine the competition through smarter, more agile planning and buying. Our secret sauce is the marriage of marketing effectiveness science and business impact measurement, together guiding us in balancing brand and performance, and translating data into actionable media strategies and hands-on campaign management.

We are seeking an experienced Retail Media Search Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in Walmart Connect, Roundel Media Studio and Amazon Ads sponsored product and sponsored brand advertising, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization.

And—at C&C—we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy.

Responsibilities

Strategic Planning & Activation

• Develop retail media and growth plans tied to client goals and category trends.
• Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon.

Campaign Execution & Optimization

• Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements.
• Use consumer behavior data and top-of-search tactics to refine paid search strategies.

Reporting & Insights Delivery

• Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences.
• Distill insights from data using Excel or Google Sheets to craft optimization recommendations for e-commerce outcomes.
• Monitor marketplace events (e.g. holiday trends, category promotions) and track their impact on campaign performance.

Client Engagement & Coordination

• Present campaign trends and strategy to clients; participate in calls and internal alignment meetings.
• Maintain clear project prioritization and ensure all deliverables are coordinated and on-time.
• Collaborate with cross-functional partners (analytics, creative, account management) to sync search efforts with broader media strategy.

Requirements

• 3+ years of direct experience managing paid search campaigns for Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
• Skai Certification is required.
• Proficient in Excel/Google Sheets—able to analyze large datasets, identify trends, and present findings.
• Strong communication skills with proven ability to simplify insights for clients and internal stakeholders.
• Organized multitasker—capable of prioritizing and managing workflows across multiple campaigns.
• Bachelor’s degree in Marketing, Business, Advertising, or related field preferred.