Social Media Community Manager
Northwestern Mutual is a leading financial services company, and they are seeking a Social Media Community Manager to enhance their brand awareness through effective social media strategies. The role involves managing social media content, engaging with customers, and analyzing performance metrics to drive impactful communications.
Responsibilities
- Manage the posting cadence for Northwestern Mutual across Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, and Advocacy, including partnering with a team of strategists, copywriters and designers, external agencies, and our compliance team to create & vet all outbound social posts
- Proactively engage with inbound comments, helping our customers find answers to their questions from departments across the Home Office and Field
- Drive a daily social posting schedule, using Sprinklr, our social media management tool
- Use social listening to discover untagged mentions relevant to our brand as well as real-time marketing moments that provide a way-in for culturally relevant social trend participation
- Monitor and report on the efficiency of our community management of social media content and campaigns
- Liaise with internal partners to relay customer feedback insights gained from online conversations within the community
- Work alongside the social media managers to generate new ideas for social content to drive communications
Skills
- 1-3 years of past professional experience in related positions (such as brand marketing, digital marketing, social media and content marketing). Internship experience counts!
- Previous experience running social channels for a business or agency clients
- Proficiency in Sprinklr or other enterprise social media management tool
- Experience with Financial Services or a similar highly regulated industry is a plus
- Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences
- Channel Management: Understands relevant distribution channels for products and the role of distribution in marketing specific products. Integrates promotional strategies with distribution model through innovative distribution ideas
- KPIs & Metrics: Measures performance over time by utilizing data collection and analysis methodologies for a specific objective to create strategic and operational improvement, including setting and monitoring desired performance targets. Makes critical decisions based on key figures to improve business outlook and achieve performance targets
Benefits
- Flexible work schedules
- Concierge service
- Comprehensive benefits
- Employee resource groups
Company Overview