Social Media Community Manager
Northwestern Mutual is a financial services company seeking a Social Media Community Manager to enhance its brand presence through strategic social media efforts. The role involves managing content across various platforms, engaging with the community, and analyzing performance metrics to drive impactful communication.
Responsibilities
- Manage the posting cadence for Northwestern Mutual across Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, and Advocacy, including partnering with a team of strategists, copywriters and designers, external agencies, and our compliance team to create & vet all outbound social posts
- Proactively engage with inbound comments, helping our customers find answers to their questions from departments across the Home Office and Field
- Drive a daily social posting schedule, using Sprinklr, our social media management tool
- Use social listening to discover untagged mentions relevant to our brand as well as real-time marketing moments that provide a way-in for culturally relevant social trend participation
- Monitor and report on the efficiency of our community management of social media content and campaigns
- Liaise with internal partners to relay customer feedback insights gained from online conversations within the community
- Work alongside the social media managers to generate new ideas for social content to drive communications
Skills
- 1-3 years of past professional experience in related positions (such as brand marketing, digital marketing, social media and content marketing). Internship experience counts!
- Previous experience running social channels for a business or agency clients
- Proficiency in Sprinklr or other enterprise social media management tool
- Experience with Financial Services or a similar highly regulated industry is a plus
Company Overview