Base Marketing, Senior Manager Retention CRM

About the position When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing… The Marketing Senior Manager will be a member of the Business Markets Base Marketing Team leading customer marketing retention orchestration with our Business Specialists Team. Reporting into the Director, this Senior Manager will be responsible for driving a positive, coordinated, customer-centric experience. This is a pivotal role focused on improving the customer experience across key friction points to deliver improved year-over-year Small Business tenure and revenue. All of the above align to the team’s goals of improving customer retention through relationship marketing and management in conjunction with the Business Experience Team. The successful candidate will be a self-motivated individual who is outgoing, a quick-learner, results driven, and a critical thinker with attention to detail and experience in omni-media, omni-channel campaign and initiative orchestration. What we’re looking for... You are a self-starter, highly organized, and results-driven with a keen eye for detail and a passion for customer-centric strategy and delivery. You thrive in a dynamic, cross-functional environment and have a demonstrated ability to manage marketing initiatives from concept to completion.

Responsibilities

• Lead orchestration of marketing strategies with the Sales team to transform small business customer relationships, satisfaction, and retention.
• Spearhead Base Marketing oversight collaborating with key Business Marketing team workstream leaders, partner Marketing Teams, and CMO.
• Leverage partnerships to identify optimization and transformation opportunities, provide clear insights and strategies, and project manage delivery.
• Nurture a strong execution-focused mindset with the marketing and cross-functional teams to ensure that strategies are tied to loyalty, retention and revenue KPIs.
• Deliver marketing impact and business contribution readouts including initiative insights and data-anchored recommendations to optimize existing strategies and/or introduce new strategies.
• Requires the ability to package strategies and results into professional presentations for communication to peers, leadership, and executive levels of the organization.
• Represent Base Marketing strategy and action planning for new customer business experience to Marketing leaders and stakeholders.
• Ability to package fact-based recommendations clearly, ‘tell a story’ with data to leadership and connection with execution is critical for success in this role.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in Marketing, demonstrated through work in Base Marketing, CRM, Customer Retention, or Business Transformation.
• Experience managing cross-functional teams across all levels of the organization; gaining alignment to support strategies and changes.
• Experience using data and analytics to inform and improve marketing strategies.
• Experience presenting marketing results and business impact.
• Demonstrated experience presenting recommendations for strategy improvements with strong justifying evidence to defend these recommendations to senior leadership.
• Experience with balancing multiple priorities to meet deadlines in a fast-paced environment.
• Experience with Google Suite.

Nice-to-haves

• Bachelor’s degree.
• Masters, MBA a plus.
• Demonstrable experience employing AI.
• Experience with proactive customer relationship management (CRM) programs.
• Experience in, or working, with call centers and sales teams
• Experience with sales tools such as SFDC or B360.
• Strong verbal communication skills.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
• Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.

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