Business Development Representative
BrainPOP is a trusted source of engaging learning experiences for kids, reaching millions of students across the U.S. They are seeking a Business Development Representative to proactively execute outbound prospecting strategies, fuel the sales pipeline, and accelerate revenue growth. The role involves researching market trends, qualifying leads, and booking meetings to support the Sales and Success teams.
Responsibilities
- Proactively Research: state based trends and legislation, industry trends, competitor activities, and market developments to inform outbound strategy
- Hunt and Prospect: Execute high-volume, multi-channel outbound prospecting sequences (calls, email, social) to relentlessly pursue new logo acquisition and expansion opportunities
- Qualify Deeply: Lead initial discovery conversations to rigorously qualify all outbound leads, utilizing predefined BANT criteria to ensure high-quality pipeline generation for the Sales/Success teams
- Pipeline Generation: Consistently book and coordinate high-value meetings and brief product demonstrations, maintaining a predictable cadence of qualified opportunities that directly contribute to the quarterly pipeline quota
- Schedule and coordinate meetings: Including brief product demonstrations for the sales/success team
- Travel & Engage: Be willing and able to travel to target territories (10-20%) to build relationships and secure new business opportunities
- Maintain CRM Hygiene: Accurately document and track 100% of lead qualification and prospecting activity in Salesforce, our CRM system, ensuring data integrity for metric tracking and forecasting
- Strategic Alignment: Collaborate closely with Sales, Success, and Regional Heads of Sales/Success leadership to optimize campaign effectiveness, refine market penetration strategies, and provide critical, real-time prospect feedback
- Market Mastery: Proactively research and analyze industry trends, competitor movements, and market developments to inform daily outreach strategy
- Continuous Learning : Engage in regular, focused training and development to continuously refine prospecting techniques, BDR best practices and BrainPOP product knowledge; optimize systems and tools to improve productivity
Skills
- Bachelor's degree preferred; Business, Marketing, Communications, Education, or a related field
- 1+ years of proven experience in a metrics driven sales or business development role, preferably within the EdTech industry
- Strong understanding of the education sector and familiarity with educational technologies strongly preferred
- Proficient in using CRM software (e.g., Salesforce, HubSpot) and other sales tools (Gong Engage)
- Strong focus on metrics
- Hunter mentality
- Ability to travel (10-20%) to engage with prospects
- Highly organized, detail-oriented, and proficient in time management
- Strong critical-thinking and a proactive approach to overcoming complex prospecting challenges
- Persuasive and confident communicator who quickly builds rapport
- Excited to contribute to BrainPOP's mission of empowering kids to shape the world around them
- Able to travel: 10-20% in territory
- Bachelor's degree preferred; Business, Marketing, Communications, Education, or a related field
- Strong understanding of the education sector and familiarity with educational technologies strongly preferred
Company Overview