Digital Marketing & Media Associate
The Minnesota Vikings are committed to advancing their legacy through excellence, and they are seeking a Digital Marketing & Media Associate to support the team's digital media properties. This role involves maintaining the team's website and mobile app, assisting with live streaming, and collaborating with various departments to enhance digital presence.
Responsibilities
- Assist in maintaining the Vikings website, mobile app, connected TV app, YouTube channel and audio / podcast platforms
- Post content within various Content Management Systems and optimize content for SEO
- Help with live streaming of team-produced shows and press conferences
- Drive digital platform and content presentation strategies
- Assist with vertical content strategy and publishing
- Collaborate with content teams to generate ideas, adhering to best practices for the organization when it comes to engaging digitally with fans
- Working role on gamedays and tentpole events. Home games will be worked at U.S. Bank Stadium and road games will be worked at the office or remote
- Collaborate with other departments (youth marketing, ticketing, partnerships, etc.) to maintain and improve their digital presences on vikings.com and in the Vikings App
- Monitor and evaluate content performance to ensure constant strategy iteration and improvements
- Work with our social media strategy team in requesting graphics needed, sharing important team news article links, communicating strategically on big content series and collaborating with them on launching important organizational initiatives
- Other duties as assigned
Skills
- Degree in marketing, communications or similar field recommended
- Previous experience assisting or managing digital platforms and working within Content Management Systems
- Proficiency in Adobe products (Photoshop and other Creative Suite programs), Microsoft Office and YouTube
- Knowledge of ever-changing digital media landscape and best practices
- Experience creating and delivering consumable reports on digital performance of content
- Video editing, graphic design, and/or photography experience a plus
- Collaborative team player, capable of building and maintaining strong relationships across the company
- Strong football knowledge is a must
- Must be a critical thinker who wants to understand why we do what we do as a department as well as broader business goals
- Must be a self-starter and very detail-oriented when it comes to completing tasks
Benefits
- Leadership Development Program
Company Overview