Marketing Data Analyst- 6 Month Contract
Job description Who we are: Innodata (NASDAQ: INOD) is a leading data engineering company. With more than 2,000 customers and operations in 13 cities around the world, we are the AI technology solutions provider-of-choice to 4 out of 5 of the world’s biggest technology companies, as well as leading companies across financial services, insurance, technology, law, and medicine. By combining advanced machine learning and artificial intelligence (ML/AI) technologies, a global workforce of subject matter experts, and a high-security infrastructure, we’re helping usher in the promise of clean and optimized digital data to all industries. Innodata offers a powerful combination of both digital data solutions and easy-to-use, high-quality platforms. Our global workforce includes over 3,000 employees in the United States, Canada, United Kingdom, the Philippines, India, Sri Lanka, Israel and Germany. We’re poised for a period of explosive growth over the next few years.
About the Role
We are seeking a detail- orientated Data Analyst with 3+ years of experience in analyzing consumer behavior and campaign performance to drive strategic decisions. Proficient in SQL, Google Analytics, and data visualization tools, with a proven track record of optimizing marketing ROI through actionable, data-driven insights and predictive modeling."
Key Responsibilities
- Data Collection & Analysis: Gather and analyze data from multiple sources, including web analytics, social media, and CRM tools to identify trends, patterns, and insights.
- Campaign Optimization: Monitor overall marketing performance, evaluate ROI for direct marketing spend, and conduct A/B testing to refine strategies.
- Reporting & Visualization: Create dashboards, comprehensive reports, and presentations using tools like Tableau or Excel to communicate findings to stakeholders.
- Market Research: Analyze competitor activity, market trends, and consumer buying intentions to inform marketing strategies.
- Collaboration: Work with marketing, sales, and product teams to translate data into actionable insights and strategic recommendations
Job requirements
- 3+ years experience in marketing analytics or data based roles.
- Proficiency in analytical tools, like Google Analytics, Tableau, Power BI, and Excel for data analysis and visualization
- Data interpretation and analysis skills for interpreting large data sets to identify trends and opportunities
- Effective communication to translate complex data into clear, actionable insights for various stakeholders
- Marketing knowledge, including familiarity with marketing principles, digital advertising, and consumer behaviour patterns
- Attention to detail ensures data analysis, reporting, and trend identification accuracy
- Adaptability and learning show an eagerness to stay on top of industry trends and adapt to new analytical methods
- Problem-solving skills for identifying challenges within data findings and finding creative solutions to address marketing objectives
- Strong interpersonal skills to work effectively with cross-functional teams, particularly within marketing and product development
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