Marketing Researcher III

RESPONSIBILITIES: A client with Kforce is seeking a Market Research Contractor to join their team in Mountain View, CA. Summary: Our client's Global Business Solutions Group is looking for an experienced Market Research Contractor to support the Mid Market Research Team. This role will work on delivering insights for the client's QuickBooks products for Mid Market Segment partnering closely with marketing, product and design teams to support successful launch of products and services. This role requires strong end-to-end research expertise and hands-on experience programming surveys in Qualtrics. The ideal candidate is customer-obsessed, analytically rigorous, and comfortable partnering with cross-functional teams in a fast-paced environment Responsibilities:

• Design and execute quantitative and qualitative research studies to support MM Products
• Translate business questions into clear research objectives, methodologies, and actionable outputs
• Conduct in-depth customer sessions to address business objectives and synthesize findings
• Program, test, and launch surveys in Qualtrics, including advanced logic, branching, quotas, randomization, and embedded data
• Manage fieldwork, including recruiting customers and vendor management if needed
• Analyze quantitative data (cross-tabs, segmentation, drivers analysis, etc.) and synthesize qualitative insights
• Develop compelling executive-ready presentations with clear, actionable recommendations
• Present findings to cross-functional stakeholders including Product, Marketing, UX, and Strategy teams

REQUIREMENTS:

• Bachelor's or Master's degree in one of the following fields: : Marketing, Market Research, Business Administration, Psychology, Statistics and Data analytics
• 7+ years of work experience as a marketing researcher, preferably in the technology sector
• Experience on the vendor side is also applicable
• Passionate about customer insights and comfortable working across disciplines with cross-functional teams
• Experience with various qualitative and quantitative research methodologies such as ethnography, contextual interviews, surveys, conjoint, market segmentation, positioning, customer journeys and more
• Ability to distill research findings into clear, and compelling data backed presentations, data visualizations, and/or infographics and storytelling
• Great interpersonal skills to collaborate with a wide diversity of colleagues in other disciplines and cultures
• Experience programming surveys and performing data analysis and synthesis from DIY software (specifically Qualtrics) is preferred
• Experience with SPSS is a plus
• Familiarity with design thinking and lean experimentation is a plus
• Ability to design and conduct usability tests using user testing a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP. Apply tot his job Apply To this Job