CRM and Loyalty Specialist

About the position As the CRM & Loyalty Specialist , you support the strategic creation and execution of customer relationship and loyalty initiatives that influence guest behavior, strengthen brand connection, and drive sales across millions of loyalty members. This role is hands-on and execution-focused, supporting the end-to-end loyalty experience by fostering engagement with our rewards program and delivering timely, relevant communications across email, push, and SMS channels. In this role, you coordinate and execute Loyalty and CRM campaigns in partnership with your manager, agency partners, and cross-functional teams, helping ensure clarity on campaign objectives, timelines, and asset delivery. You collaborate closely with copy, design, and channel teams to bring campaigns and offers to life, while also supporting campaign reporting, performance insights, and continuous learning through testing and optimization. At Noodles & Company, we believe great food can spark meaningful connections. That’s why we’re on a mission to reintroduce the world to noodles—not just as a meal, but as an experience worth craving. As we evolve our brand to meet the modern guest, we’re focused on creating moments that surprise, delight, and shift perceptions of what fast-casual can be. Every bowl we serve is rooted in global flavors, fresh ingredients, and intentional hospitality that makes guests feel seen and valued. Our values— We Care, We Show Pride, We Are Passionate, and We Love Life —guide how we show up for our guests, our team members, and each other.

Responsibilities

• Support the development of loyalty and CRM strategies that drive member growth and engagement by actively participating in the monthly calendar planning with internal teams and agency partners.
• Lead the tactical development and execution of Loyalty and CRM campaigns, including calendar management, campaign and creative briefs, proofing, A/B testing, audience segmentation, and deployment across email, push, and SMS.
• Conduct thorough QA across creative, audience selection, offer configuration, and deployment to ensure a seamless guest experience and operational accuracy.
• Assist in the execution and optimization of automated lifecycle programs (welcome, engagement, reactivation, birthday, etc.), ensuring journeys are functioning properly, optimized regularly, and aligned to guest behavior and business priorities.
• Coordinate and maintain the details of the Loyalty and CRM campaign calendar in partnership with your manager and agency leads.
• Analyze campaign performance and the CDP to provide weekly, monthly, and ad hoc insights, including campaign recaps, learnings, and optimization opportunities.
• Support personalization efforts across key guest touchpoints by leveraging customer data and A/B test results to recommend new or enhanced ways to improve performance through more effective communication.
• Support achievement of loyalty KPIs including member acquisition, engagement, frequency, offer redemption, and incremental revenue contribution.
• Partner with culinary and operations teams to ensure loyalty offers and communications are operationally executable and enhance, not disrupt, the in-restaurant experience.
• Monitor industry and competitor trends to help inform testing plans and future optimizations.

Requirements

• 1–3 years of relevant experience in marketing, advertising, CRM, or loyalty programs.
• Strong attention to detail, organizational skills, project management, and comfort managing multiple workstreams.
• Analytical mindset with the ability to interpret campaign performance and support data-informed decisions.
• Ability to work effectively in a fast-paced, evolving environment, balancing independent execution with cross-functional collaboration.
• Strong written and verbal communication skills.
• Curiosity and interest in both the art and science of marketing, with a desire to continuously learn and grow.
• Comfortable troubleshooting issues and adapting quickly as priorities shift.
• This is a hybrid role with 2-3 days per week in our Support Office in Broomfield, Colorado.
• We’re seeking candidates who either reside locally or are open to relocating.

Nice-to-haves

• Experience with marketing or analytics tools is a plus, including Airtable, Olo, Sparkfly, Figma, or Power BI.

Benefits

• Pay range: $58,000-$68,000 annual salary
• Eligible for annual performance bonus up to 10%
• Flexible paid time off
• Medical, dental, and vision insurance
• 401(k) and stock purchase discounts
• Paid maternity and paternity leaves, adoption, and surrogacy benefits
• Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
• Scholarship opportunities through Noodles Foundation
• Monthly technology stipend
• Discounts through our gift card program

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