Marketing Operations Manager

Location: Remote or Hybrid (Salt Lake City, UT preferred) Reports to: Director of Marketing Department: Marketing About AllenComm AllenComm is a leader in custom corporate learning solutions, recognized for innovation and excellence with over 500 industry awards. We help enterprise organizations optimize their learning ecosystems through strategic custom design, cutting-edge technology, and impactful solutions. Position Summary The Marketing Operations Manager owns the infrastructure and technology that powers AllenComm’s marketing function. You’ll operate hands-on in Pardot, Salesforce, and our WordPress website every day, while managing the analytics, vendor relationships, and budget that surround them. You’ll work alongside a Marketing Manager who handles brand, content, and creative, with leadership driving strategy and growth. AI is increasingly embedded across these platforms, and there’s a real opportunity here to both leverage what’s already built in and evaluate new AI-native tools that can make the operation smarter.

Key Responsibilities

• Own and administer the marketing automation platform (Pardot), including email programs, nurture sequences, lead scoring, segmentation, and deliverability.
• Manage marketing’s footprint in Salesforce: lead routing, field mapping, campaign tracking, reports, and dashboards. You’re the bridge between marketing data and sales visibility.
• Maintain and update the company’s WordPress website, including page edits, plugin updates, performance monitoring, landing pages, and forms. The website is the hub where every email, ad, and SEO effort converges — you keep it running and current, coordinating with developers on larger technical changes.
• Own website analytics (GA4) and build the reporting that connects marketing activity to pipeline and revenue — campaign performance, cost per lead, and ROI by channel.
• Coordinate with agencies on SEO, AI search optimization (AEO/GEO), and paid search campaigns across Google and Bing, including budget pacing, performance optimization, and vendor accountability.
• Manage operations-side vendor relationships: web hosting and maintenance providers, martech tools, and Pardot/Salesforce consultants. Some vendors serve both marketing and operations — you’ll co-manage those with the Marketing Manager.
• Track marketing spend against budget, manage tool licenses, troubleshoot data flow between platforms, and recommend where to invest or cut.
• Work with AI capabilities already embedded in the platform stack and help evaluate new AI-native tools that can improve efficiency, personalization, or insight across the marketing operation.

Qualifications

Required

• 3–5 years in marketing operations or marketing technology in a B2B environment.
• Hands-on experience with Pardot and Salesforce. You’ve built lead scoring models, automated nurture programs, and managed campaigns at the platform level, and you know your way around Salesforce on the marketing side: lead routing, campaign tracking, field mapping, and reporting.
• Comfortable working in WordPress: page updates, form management, basic troubleshooting. You don’t need to be a developer, but you can’t be waiting on one for routine changes.
• Enough fluency in analytics, SEO, AI search optimization (AEO/GEO), and paid search to manage vendors, interpret results, and ask the right second question when something doesn’t add up.
• Strong analytical skills. You can pull data, interpret it, and present it to people who aren’t technical without losing the point.

Preferred

• Experience configuring the Pardot-Salesforce connector specifically.
• Experience with Asana or similar project management tools.
• Hands-on experience with AI features in marketing platforms (e.g., Salesforce Einstein, AI-driven segmentation, predictive analytics) or with standalone AI tools for content, automation, or data analysis.
• Experience in professional services, technology, or learning/training industries.

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