Senior Marketing Consultant (Adtech / Audience Data)
Title: Senior Marketing Consultant (Adtech / Audience Data) – Contract, Remote Company: AffordXLocation: Remote (US preferred)Type: Part‑time / Consulting, with path to full‑time About AffordX AffordX is a pre‑revenue adtech startup focused on audience affordability and purchase‑propensity scoring for performance marketers. We ingest third‑party audiences, score them for affordability and likelihood to purchase, and deliver suppression deciles and custom audiences into major platforms (e.g., DV360) so brands and agencies can cut wasted impressions and improve ROAS. Role overview We’re looking for a Senior Marketing Consultant with deep marketing and adtech experience to define and launch the AffordX brand and go‑to‑market strategy. This is a hands‑on consulting role that will own positioning, messaging, website and collateral, and commercial packaging. As the company grows, this engagement can evolve into a full‑time leadership position. What you’ll do
- Define and refine the AffordX brand story, positioning, and value proposition for performance marketing agencies and DTC brands (fashion, beauty, consumer electronics).
- Build a complete go‑to‑market strategy, including target segments, messaging, channels, and a launch plan for early lighthouse customers.
- Lead website strategy and structure (and oversee design/production): information architecture, copy, core pages, and landing pages that clearly explain AffordX’s capabilities and differentiation.
- Develop core marketing assets: one‑pagers, pitch decks, case‑study templates, and FAQs tailored to agencies and advertisers.
- Propose and validate a pricing and packaging framework for AffordX services (e.g., suppression deciles, high‑affordability audiences, vertical packages).
- Recommend demand‑gen and awareness tactics (content, webinars, partner marketing, events) that match AffordX’s early‑stage budget and resources.
- Set up measurement basics: define key marketing KPIs and lightweight reporting to show what’s working and where to iterate.
What we’re looking for
- 10+ years of experience in marketing and adtech / martech, ideally including audience data, programmatic advertising, or DSP/DMP/CDP environments.
- Proven track record creating positioning, brand narratives, and GTM strategies for B2B SaaS or adtech products.
- Strong understanding of how performance marketing agencies and DTC brands buy media and data (DV360, The Trade Desk, Meta, etc.).
- Experience guiding website strategy and content (you don’t need to code, but you know how to brief designers and developers and own the story).
- Comfort working directly with founders in a pre‑revenue, ambiguous environment and turning loose ideas into clear plans and assets.
- Excellent writing skills and the ability to communicate complex data/tech concepts in simple, compelling language.
Engagement details
- Remote, flexible hours (US time zone overlap required).
- Part‑time consulting/contract role to start, with a clear option to transition to full‑time as AffordX scales.
- Competitive consulting rate plus potential for equity discussion with the right long‑term fit.
How to apply Please share:
- Your resume or LinkedIn profile.
- 1–2 brief examples of brands or products where you led positioning + GTM, ideally in adtech or martech.
- A short note on how you’d position an “affordability‑ and purchase‑propensity–based audience data product” to performance marketing agencies.
Application Process: If you are ready to take on this challenge and drive our success, please submit above information to [email protected] and [email protected]. We look forward to hearing from you! Pay: $60,000.00 - $75,000.00 per year Benefits:
- Flexible schedule
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