US PR Associate
Rise at Seven is a search-first content marketing agency seeking a Digital PR Associate to support the Head of PR and Senior PR Associate in managing media relations for various accounts. The role involves creating PR campaigns, building media relationships, and ensuring all campaigns meet their KPIs.
Responsibilities
- Deliver regular high-quality backlinks by creating PR and outreach campaigns
- Research and contact websites that can provide back-link opportunities
- Writing press releases
- Send out press releases and contacting press with stories and content
- Building relationships with journalists and the media in a range of industries
- Building relationships with influencers across industries too including Travel, Fashion and Lifestyle
- Work closely with the content team to steer content strategy to ensure its PR able
- You’ll create and research stories
- You’ll create strong media lists
- You will continually monitor news and search for coverage opportunities
- You will get to know your clients, developing detailed knowledge of their businesses and sectors
- You will get to know your clients competitors, developing an overall knowledge of their PR activity and tactics
- You will work towards proactively seeking media opportunities for clients outside of any planned work
- Use social media to help you grow your media relations, skill set and understanding of the industry
- You’ll attend and contribute to regular brainstorms and come up with brilliant, creative and innovative ideas for your clients
- Gain exposure to the technical aspects of SEO to help develop your understanding of search engines
- Keep strategists and your manager up to date on results and struggles
- Completing performance reports (PR and social media)
Skills
- Support the Head of PR and Senior PR Associate
- Manage media relations on a set amount of accounts based in the US
- Deliver regular high-quality backlinks by creating PR and outreach campaigns
- Research and contact websites that can provide back-link opportunities
- Writing press releases
- Send out press releases and contacting press with stories and content
- Building relationships with journalists and the media in a range of industries
- Building relationships with influencers across industries including Travel, Fashion and Lifestyle
- Work closely with the content team to steer content strategy to ensure it's PR able
- Create and research stories
- Create strong media lists
- Monitor news and search for coverage opportunities
- Develop detailed knowledge of clients' businesses and sectors
- Develop an overall knowledge of clients' competitors' PR activity and tactics
- Proactively seek media opportunities for clients outside of any planned work
- Use social media to grow media relations, skill set and understanding of the industry
- Attend and contribute to regular brainstorms and come up with creative ideas for clients
- Gain exposure to the technical aspects of SEO to help develop understanding of search engines
- Keep strategists and manager up to date on results and struggles
- Complete performance reports (PR and social media)
- Ensure all client KPIs are met on campaigns
- Ensure a solid outreach strategy on campaigns
- Raise the profile of the PR team through knowledge sharing and learnings from outreach
Benefits
- A generous vacation allowance + public holidays
- Vacation loyalty program
- Work from anywhere for up to 1 month
- Your Birthday off
- Christmas and New Year office shut down
- Access to health care cover
- Company 401(k) program
- Enhanced maternity and paternity leave program
- Flexible and hybrid working
- Bucket list scheme - an opportunity to experience a life dream!
Company Overview