Social Media Manager | Remote

Who We Are: Cardinal Financial is a nationwide direct mortgage lender that focuses on creating solutions for our borrowers, partners, and employees—to provide the very best experience. We are genuine and hard-working individuals who are not scared to improve and intentionally push beyond what is considered “good enough” Looking to join a growing company that values its people, innovates and expands on its proprietary technology? Apply below! Who We Need: The Social Media Manager will be responsible for developing, implementing, and managing our social media strategy to enhance our brand reputation and online presence, improve marketing efforts, and increase engagement and brand awareness. This role requires a creative and strategic thinker with extensive experience in social media management, community engagement, and a proven track record in leading successful social media campaigns. The ideal candidate will have strong leadership skills and the ability to drive social media initiatives from concept to execution. What You Will Do:

• Develop and execute a comprehensive social media and brand reputation strategy that aligns with the company's marketing goals and brand voice.
• Oversee the creation and implementation of social media campaigns across various platforms, including Facebook, Instagram, LinkedIn and emerging platforms.
• Set specific objectives and report on ROI.
• Lead the creation, curation, and management of high-quality, engaging, and brand-consistent content across all social media platforms.
• Coordinate with internal teams and external agencies to ensure timely and effective content production.
• Monitor, respond to, and engage with our online community to build brand loyalty and foster positive interactions.
• Develop and manage social media partnerships and influencer collaborations to amplify reach and engagement.
• Use social media analytics tools to track, measure, and report on campaign performance, social media trends, and audience insights.
• Continuously optimize social media strategies based on data-driven insights and best practices.
• Conduct A/B testing to determine the most effective content and strategies.
• Collaborate with marketing, PR, creative, and other departments to ensure cohesive and integrated social media efforts.
• Stay up-to-date with industry trends, competitive landscape, and emerging social media platforms to keep our strategies innovative and effective.

What You Need:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• A minimum of 7-10 years of experience in social media management, with at least 3 years in a senior or managerial role.
• Proven track record in developing and executing successful social media campaigns.
• Proficiency in social media platforms and their respective tools.
• Experience with social media management tools.
• Knowledge of SEO and web traffic metrics.
• Strong creative thinking and storytelling skills.
• Excellent analytical skills with the ability to interpret social media data and translate it into actionable insights.
• Demonstrates ability to manage brand reputation platforms, analyze customer feedback, and apply NPS insights to improve brand perception and customer experience.
• Excellent written and verbal communication skills.
• Strong leadership and project management skills with the ability to manage multiple priorities and cross-functional teams.

What We Offer:

• Strength, Stability, and Vision
• Great compensation package
• Opportunity for career growth
• A commitment to be a relevant market leader - we are aiming for the top!
• Octane, our engineered proprietary technology that is transforming the mortgage industry
• An empowered culture where your ideas are important and your voice matters
• Full Benefits, beginning the first day of the month following your start date, including – Medical, Dental, Vision, Life, Disability Insurance, and much more
• Generous paid time off package that also includes all major holidays
• 401K w/ 50% match - Beginning the 1st of the month following 30 days of employment

Cardinal Financial is an Equal Opportunity Employer. We respect and aim to empower individuals and support the diverse cultures, perspectives, skills and experiences within our workforce. California residents click here to review Cardinal's California Employee Privacy Policy & Notice at Collection. The expected base salary for this position ranges from ninety seven thousand dollars to one hundred twenty six thousand dollars, determined based on the applicant's experience, skillset, education, training, certificates, and licenses. Apply tot his job Apply To this Job