Senior PPC Specialist
Overview: Corporate Tools is looking for an accomplished Senior PPC Specialist to join our digital marketing team. Our ideal candidate will need to be half statistician, half mad scientist and 100 percent proficient in the dark art of paid search. This is a remote position, but if you're near one of our local offices, you're welcome to come hangout with us in-office as well. Our main offices are in Post Falls, ID, and Spokane, WA; we also have satellite offices in Austin, TX, and Salt Lake City, UT. You'll be working 40 hours a week and, of course, enjoy great company benefits. At Corporate Tools, we manage and launch a wide number of PPC campaigns (some national, some local) for many of our brands. We're looking for someone who wants to create and test new experiments, help us expand into more social channels, and take chances while also being mindful of CPAs and spend levels. That said, what makes this a truly unique PPC position is that developing winning strategies is more important than budget restrictions. You'll have all the resources and time you need to put a campaign deep in the black. Wage: Up to $120,000/year Benefits:
- 100% employer-paid medical, dental and vision for employees
- Annual review with raise option
- 22 days Paid Time Off accrued annually, and 4 holidays
- After 3 years, PTO increases to 29 days. Employees transition to flexible time off after 5 years with the company-not accrued, not capped, take time off when you want
- The 4 holidays are: New Year's Day, Fourth of July, Thanksgiving, and Christmas Day
- Paid Parental Leave
- Up to 6% company matching 401(k) with no vesting period
- Quarterly allowance
- Use to make your remote work set up more comfortable, for continuing education classes, a plant for your desk, coffee for your coworker, a massage for yourself... really, whatever
- Open concept office with friendly coworkers
- Creative environment where you can make a difference
- No dumb benefits like free dog walking on the weekends that snobby hipster places have to make you feel cool, but mathematically won't cost the company much money because you won't use it
- Trail Mix Bar --- oh yeah
Responsibilities:
- Launch, manage, experiment, and find successful solutions for multiple paid search campaigns on Google, MS Ads and other platforms.
- Set and manage PPC and paid media budgets
- Strategize to set priorities for how to make the greatest impact, create projects based on those priorities, and align with key players to complete those projects.
- Effectively use and manage analytics platforms; understand and adjust required tracking parameters, tags, and other pixels.
- Report on metrics, goals and other paid initiatives, and the relationship between these metrics and our priorities.
- Be able to effectively work with writers, designers, and developers to guide the creation of stunning landing pages, ads and lead funnels.
- Be a subject matter expert in product meetings
Requirements:
- 7+ years' experience managing PPC/paid media campaigns as a full-time role
- Proven experience successfully managing high budget PPC accounts.
- Extensive Google/MS Ads & GA4 experience are a must.
- Social advertising experience with Meta, Linkedin, Reddit & Twitter.
- Knowledge of programmatic advertising vendors
- Outstanding ability to think creatively, and identify and resolve problems
- Strong ability to research, analyze, and propose keywords for campaigns
- Demonstrable ability using a variety of analytics tools including Google Analytics as well as internal reporting tools
- College degree, preferably Marketing related
- Experience with GTM is a big plus. Same with Matomo.
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