Social Media Content Creator

About the position American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and G.I. Joe Laser Tag. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys R Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR. For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official. Key Objective(s): The Social Media Content Creator will lead the creation of high-impact, social-first content across our organic channels. Organic content is the primary focus of this role, but the creator will also help produce variations that support paid social campaigns. This is not a traditional 9–5 desk job. The magic of American Dream happens when our guests are here—which means weekends, holidays, and peak event times. We are looking for a creator with a flexible lifestyle who thrives in the action. You will work a majority on-site schedule, with a heavy focus on capturing content during peak weekend hours, while taking rest days during quieter weekdays. This role produces daily content for Instagram, TikTok, YouTube, and other social platforms. It requires someone who is equal parts creator, storyteller, shooter, and editor, and who knows how to make native content that drives engagement, reach, and cultural relevance.

Responsibilities

• Produce, shoot, edit, and publish native social content across Instagram, TikTok, YouTube, and other platforms.
• Create platform-specific content that leverages hooks, trends, UGC styles, POVs, and cultural moments.
• Develop and deliver a steady pipeline of daily/weekly content aligned with business priorities, seasonal goals, and cultural trends.
• Be where the action is: Prioritize shooting schedule around peak attendance and event times, specifically Saturdays, Sundays, and holidays.
• Produce content across all American Dream categories, including:
• Entertainment attractions (e.g. DreamWorks Water Park, Nickelodeon Universe).
• Retail experiences across luxury and mainstream brands.
• Dining experiences including cafés, restaurants, and food events.
• Cultural/Seasonal experiences (holiday moments, celebrity appearances, special events).
• Adapt high-performing organic content into paid-optimized versions (cutdowns, hooks, CTAs).
• Collaborate with performance marketing teams to supply assets used in ads and creator-led campaigns.
• Pitch new content ideas weekly that align with business priorities.
• Identify platform trends early and translate them into content that fits American Dream’s environment.
• Provide on-camera presence as needed for POVs, walkthroughs, skits, and trend-driven content.
• Manage a flexible calendar to ensure coverage of live events while utilizing weekday hours for editing, planning, and administrative tasks.

Requirements

• Proven portfolio of content or social handles that has gone live on Instagram, TikTok, YouTube. (required for application).
• Schedule Flexibility (Critical): Must be willing and able to work on-site to capture content.
• Weekend Availability: Must be available to work weekends and holidays as a standard part of the role, with time off scheduled during weekdays.
• 2–5 years of experience as a creator, digital storyteller, videographer, or similar role.
• Strong shooting ability with mobile-first production and strong editing skills (e.g. CapCut, Premiere Pro, Final Cut).
• Deep understanding of social trends, formats, communities, and storytelling techniques.
• Comfortable being on-camera when needed.
• Ability to write engaging short form copy for captions, titles, and scripts

Nice-to-haves

• Experience creating content for entertainment, lifestyle, travel, or retail brands.
• Basic design or motion graphics skills.
• Experience collaborating with influencers and creators.
• Familiarity with social analytics and tools such as Sprout Social, and native platform insights.
• Reliable coverage of key weekend activations and holidays, and across American Dream attractions, shopping, dining, and experiences is a must.
• Collaborative creative partner to the rest of the social media team and the marketing department.

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