Social & Influencer Marketing Specialist
Cotopaxi is an adventure travel gear company dedicated to ethical and sustainable practices. They are seeking a Social & Influencer Marketing Specialist to manage influencer partnerships and user-generated content, focusing on operational efficiency and community engagement.
Responsibilities
- Partner with the Influencer Marketing Manager to execute paid influencer and UGC programs, owning day-to-day creator communications, outreach, briefing, deliverable tracking, and timelines
- Lead execution across assigned creator partnerships, including outreach follow-ups, product sends, content coordination, approvals, and usage rights
- Support creator contracting and negotiations by coordinating agreements, internal approvals, and documentation
- Manage the flow of influencer and UGC content through internal review and into paid media activation
- Own product orders across social, influencer, and PR teams, ensuring accuracy and timely delivery
- Maintain creator tracking, campaign documentation, contracts, and usage rights records
- Support creator onboarding and coordination across assigned campaigns
- Manage select areas of community engagement across social platforms, including responses and issue escalation
- Monitor brand mentions, creator tags, and sentiment, partnering with Customer Experience and PR as needed
- Identify high-performing influencer and UGC content for use across organic social and paid media
- Support asset organization and content capture for campaign and product launches
- Track performance across influencer and UGC initiatives, including content delivery, engagement, and paid media usage
- Partner with the Influencer Marketing Manager and Paid Media team to compile performance insights and post-campaign summaries
- Apply learnings to future briefs, workflows, and creator recommendations
- Stay current on influencer, creator, and UGC trends, sharing insights with the broader social team to support iteration and optimization
Skills
- 1-3 years of experience in social media, influencer marketing, or digital marketing (internships and relevant hands-on experience included)
- Experience working with influencers, creators, or ambassador programs in any capacity
- Strong organizational skills and attention to detail, with the ability to manage timelines, orders, and logistics accurately
- Clear written and verbal communication skills
- Comfort working across Google Workspace, spreadsheets, and social platforms
- Familiarity with major social platforms, including Instagram and TikTok
- Ability to collaborate effectively across teams in a remote or distributed environment
Benefits
- Medical, dental and vision benefits with HSA, FSA, and DCSA options.
- Company-paid basic life insurance with the option to purchase additional coverage.
- Voluntary short-term and long-term disability coverage.
- Voluntary accident and critical illness insurance.
- Company-paid employee assistance program.
- Company-paid volunteer time.
- 401(k) plan with employer match.
- Unlimited responsible PTO.
- In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.
- Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
- Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
- Grow personally and professionally through thoughtfully curated learning and development opportunities.
- Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
- Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.
Company Overview