Inside Sales Representative, ALPR

Axon is on a mission to Protect Life, focusing on critical safety and justice issues with their ecosystem of devices and cloud software. The Inside Sales Representative for ALPR will serve as a product expert, supporting the East Small City inside sales team by delivering demos, assisting with quotes, and addressing customer inquiries to enhance pipeline velocity and deal quality for Axon’s ALPR product line.

Responsibilities

• Be the product authority for ~40 West Small City inside sales reps—fielding questions on Outpost/Lightpost features, compatibilities, deployment models, pricing, warranty, and integrations with Axon software and broader public safety workflows
• Deliver compelling product demos (phone/web and on‑site) tailored to law‑enforcement use cases—showing operational value, ROI, and how Outpost/Lightpost ALPR maps to mission outcomes (e.g., alerts, investigations, deterrence)
• Quote and scope support: Build or assist with BoMs, SKUs, and pricing packages; guide reps on services, bundles, accessories (e.g., mounts/installation/connectivity), and renewals; ensure quoting accuracy and completeness
• Deal coaching: Join customer calls to address technical/product questions, de‑risk objections, and recommend best‑fit Outpost/Lightpost configurations and deployment approaches
• Enablement & training: Run regular enablement sessions for the West Small City team; maintain demo scripts, quick‑reference guides, and FAQs specific to Outpost/Lightpost
• Partner coordination: Liaise with internal Product/Marketing and relevant ALPR ecosystem partners (as applicable) to stay current on releases, certifications, programs, and roadmaps
• Asset & demo kit management: Maintain demo environments and loaner gear; coordinate POCs/pilots and post‑demo follow‑ups to drive conversion
• CRM & process excellence: Log demo/quote activities in Salesforce; maintain opportunity notes, next steps, and ensure smooth handoffs to closing reps and post‑sale teams
• Voice of the customer: Capture product feedback and common requests; funnel insights to Product and Ops to improve our Outpost/Lightpost portfolio and sales motion
• Industry readiness: Attend trainings to deepen expertise in public safety ALPR operations, policies, privacy, and best practices

Skills

• Extremely communicative, highly organized, and product-savvy with a knack for translating complex tech into clear customer value
• Bachelor's degree or equivalent applicable experience
• 1+ years in a sales, pre-sales, sales engineering, or product specialist role (inside sales environment preferred)
• Salesforce (or equivalent CRM) proficiency; comfort with quoting/CPQ tools
• Proficiency with Microsoft Word, PowerPoint, Excel, and Outlook
• Strong facilitation and demo skills over phone/web; polished written and verbal communication
• Excellent time management; able to multi-task across multiple reps and opportunities
• Problem-solving and creative thinking in a fast-paced, self-directed environment
• Familiarity with ALPR/fixed-camera deployments, public safety use cases, and the Axon ecosystem
• Comfort discussing data retention/privacy considerations and investigative workflows

Benefits

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices

Company Overview

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