Senior Director, Demand Generation Growth Marketing Boston; Remote ; San Diego

Position: Senior Director, Demand Generation Growth Marketing Boston; Remote United States; San Diego Please be aware we have noticed an increase in hiring scams potentially targeting Seismic candidates. Read our full statement on our Careers page (Opens in a new tab). Seismic is the global leader in AI‑powered enablement, empowering go‑to‑market leaders to drive strategic growth and deliver exceptional customer experiences Seismic Enablement Cloud™ is the only unified AI‑powered platform that prepares customer‑facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia. Learn more Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here (Opens in a new tab).

Overview

The Senior Director of Global Demand Center will be responsible for driving global customer growth for Seismic. The right leader will develop a modern and best‑in‑class global demand generation strategy and accelerate revenue growth for both new and existing customers. As a senior, strategic, hands‑on leader, you’ll partner with other leaders and stakeholders across Seismic to build integrated, highly targeted campaigns and programs that drive customer acquisition, retention, and expansion. You will work cross‑functionally with Product Marketing, Field Marketing, Partner Marketing, Brand and Events, Sales and Customer Success to drive highly measurable ROI on investments. You’ll also navigate unforeseen obstacles gracefully in a fast‑paced and rapidly changing environment. This role will report directly to the VP of Growth Marketing and is a highly visible leadership role within the Seismic organization which will have a significant impact on the long‑term, profitable growth of the business. What We’re Looking For The ideal candidate has a proven track record of running high‑performing and innovative teams with a penchant for execution. They will be experts in targeting, acquiring, and nurturing prospects through the funnel and converting that into pipeline and closed business. The Senior Director of Global Demand will develop and enhance capabilities in our Global Demand Center, made up of a team that consists of results‑oriented B2B marketing professionals with a strong mentality and desire to win in our market. This team understands our ideal customer profile, how to attract, engage and convert key buyers, create content and other campaign touchpoints. The demand generation team members share a few common traits: they are smart, analytical, creative problem solvers, self‑motivated, and passionate about growing the Seismic business. Who You Are

• Proven leader and motivator with deep experience building campaigns and leading global demand generation organizations, including integrated campaigns, account‑based marketing, digital demand marketing, content marketing.
• At least 8 years’ experience in the B2B SaaS technology in a senior leadership position with oversight of demand generation for a $300M‑$1B ARR company.
• Five or more years of B‑to‑B digital/inbound marketing including content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication.
• AI‑forward mindset with demonstrated use cases to shorten time to market, speed to lead, speed to revenue, productivity and efficiency gains.
• Expertise in ABM and the entire ABM and enterprise marketing tech stack.
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs.
• Ability to tie marketing investment & performance to sales pipeline results.
• Strong understanding of segmentation and the programs that work best for each.
• Strong operational rhythm – clearly and frequently communicates priorities and results.
• Experience in organizations…

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