Sr Customer Sales Lead - Walmart

About the position Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. The Customer Sales Lead at Walmart is responsible for the development and implementation of joint business planning for Walmart to drive volume, profit and share growth within various M&B categories. Responsibilities include proactively managing, monitoring Campbell's total portfolio, creating/evaluating and updating business plans to meet all sales objectives within both Brick & Mortar along with Ecommerce. In addition, the Customer Sales Lead is responsible for implementing brand strategies and tactics with Walmart, by working closely with key decision makers and utilizing shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.

Responsibilities

• Utilize Campbell's Sales Planning & Customer Investment system to create optimal customer plans to drive Campbell's portfolio across both Brick & Mortar along with Ecommerce.
• Manage and lead cross portfolio platforms to drive volume, profit and share growth.
• Develop and implement trade promotion strategies and tactical plans with the customer
• Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan.
• Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities.
• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
• Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
• Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers
• Develop accurate monthly forecasts to maximize supply chain efficiency by tracking shipments, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts.
• Sell-in new items to customers and work with key customer personnel to achieve optimal distribution.
• Identify profitable opportunities to grow incremental volume
• Provide direction for Retail on how to implement customer specific plans at store level.
• Able to assess any customer's competitive position, behaviors and strategies and understand how they align with Campbell's strategic goals to help determine a customer investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth.
• Develop productive working relationship with key decision makers at various levels within the customer's organizational structure.
• Responsible for managing between 2 to 5 key customers or touch points.
• Requires cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Sales Strategy, Brand Management, etc.) to varying degrees depending on the size, complexity and strategic importance of the customer.
• Requires strong understanding of and experience with P&L management, trade and forecasting. Supports customers in primarily regional markets.

Requirements

• Bachelor's Degree
• 12+ years of CPG Industry Sales and/or Category Management experience
• Problem Solving Skills
• Technical Skills
• Category & Brand Knowledge
• Analytical Skills
• Interpersonal Skills
• Negotiation Skills
• Written and Verbal Communication Skills
• Supply Chain Knowledge
• P&L Management

Nice-to-haves

• Syndicated data experience such as IRI or Nielsen
• Knowledge, skill, and abilities required: Technical Skills, Analytical Skills, Decision Making Skills, Problem Solving Skills, Written and Verbal Communication Skills
• Experience with Scintilla/Luminate

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

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