Associate Digital Media Analyst
Team One is Publicis Groupe’s fully integrated media, digital, and communications agency, known for helping luxury brands thrive. The Associate Digital Media Analyst will assist in tracking and organizing key data to support digital advertising campaigns, build reports, and collaborate with various teams to ensure accurate tracking and reporting.
Responsibilities
- Design, analyze, and interpret data reports from different sources - both quantitative and qualitative
- Benchmark performance across online channels
- QA / optimize tracking processes across different teams: tagging, trafficking, reporting
- Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics and competitive activities
- Tell stories through data, adapting the message to different internal and external audiences
- Technical troubleshooting of reporting / performance glitches
- Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work
Skills
- Bachelor's degree required - preferably in Marketing, Communications, Economics, Mathematics, or Finance
- 1 - 2 years of experience in a quantitative data driven field
- Ability to multi-task and develop ideas in a fast-paced, deadline driven environment
- Experience interacting with and presenting to clients
- Strong quantitative and qualitative skills with proven data interpretation abilities
- Good problem solving skills and the ability to work across functional areas
- Excellent communication skills and attention to detail
- Experience in DCM, Google Analytics/Adobe Analytics, and Adwords
- Proficient in Excel, Word, and PowerPoint
- Familiar with web technologies such as HTML and JS
- Experience with syndicated research sources/tools (Nielsen/comScore)
- Google AdWords Certification
- Knowledge of analytics tools including Omniture, HitBox Central, or Web Trends
- Experience working on an automotive and/or luxury clients
Benefits
- Great options for medical / dental / vision insurance
- 401(k) with company matching
- Unlimited PTO
- Generous paid parental leave
- Tuition reimbursement
- Family forming assistance reimbursement
- Pet adoption assistance + “pawternity” leave
- Medical coverage
- Dental
- Vision
- Disability
- Parental and family care leave
- Flexible time off
Company Overview