Field Marketing Coordinator

Heart + Paw is a veterinary care company that combines veterinary services, grooming, and daycare for pets. They are seeking a Field Marketing Coordinator to connect with local pet communities through grassroots marketing initiatives, local events, and brand activations.

Responsibilities

• Build and maintain strong relationships with center leadership and teams, providing support to help them create demand and awareness in their communities
• Plan and execute local events including grand openings, in-center activations, adoption events, community events, and neighborhood sponsorships
• Represent Heart + Paw as an on-site brand ambassador—creating an engaging, fun, and professional presence at every event
• Travel extensively across regional markets to support events, pop-ups, and partner activations (up to 75% travel)
• Identify and build relationships with potential sources for new clients, like apartment and condo complexes, new home builder sites
• Coordinate logistics for event materials, signage, giveaways, and branded assets
• Support brand and program partnerships with pet-related organizations (rescue groups, shelters, groomers, trainers, appropriate local pet-friendly brands and businesses)
• Capture and share content (photos, videos, testimonials) from events to support Heart + Paw’s social media and local marketing
• Curate content from local centers & teams that highlight pet and client engagement
• Understand organizational data and reporting, to proactively identify and interpret center needs at the local level
• Track and report results—attendance, engagement, leads, and ROI—to help improve future activations
• Assist with local marketing campaigns including flyers, in-center promotions, and community outreach programs
• Local media outreach to generate awareness and buzz for local events and happenings
• Partner closely with Marketing Team, Ops counterparts and the Marketing Program Manager to coordinate local marketing programs
• Attend team meetings as appropriate (in-person and online)

Skills

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 1–3 years of experience in field marketing, event coordination, or community relations preferred
• Passion for animals and comfort engaging with pets and their owners
• Strong organizational and logistical skills; detail-oriented and proactive
• Excellent interpersonal and communication abilities
• Ability to travel frequently and work some evenings/weekends for events
• Must have a valid driver's license and ability to transport event materials

Benefits

• Bonus
• Travel reimbursement
• Benefits package

Company Overview