Analyst, SEM (Pharma Client)
Spark Foundry is a global media agency focused on delivering higher engagement and transactions for brands. The Analyst, Paid Search will be responsible for monitoring and maintaining media campaign development on search channels, requiring strong analytical skills and proficiency in math.
Responsibilities
- Gather research necessary to build a new campaign
- Assist team in gathering necessary data for plan development
- Responsible for trafficking approved plan
- Monitor and maintain campaign budgets, pacing, and bid adjustments
- Monitor and manage performance and competitive landscape
- Monitor and optimize paid search performance to meet business objectives
- Develop optimization recommendations and/or testing plans
- Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
- Pull and analyze data to inform campaign reporting and help build insights
- Granular maintenance of monthly billing cycle
- Resolve billing discrepancies in partnership with client strategy and billing reconciliation team
- Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Stay informed on search industry trends and new tools and ad formats
- Successful completion of training programs and requisite certifications required
Skills
- Strong quantitative skills, including analytical abilities and math proficiency
- Proficiency in MS Suite: Excel, Word, PowerPoint
- Solid verbal and written communication skills
- Demonstrated critical thinking and problem solving skills
- Ability to work within a team, handle multiple assignments, and meet tight deadlines
- Detail oriented and demonstrable organizational skills
- Timely delivery of all work
- Some professional or internship experience in SEM/paid media
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
Company Overview
Company H1B Sponsorship