Market Strategy Manager

Job Summary Omnicell’s goal is to transform the pharmacy delivery model by continuing to build a fully autonomous pharmacy. This ecosystem combines automation, intelligence, and expert services to deliver demonstrable outcomes: improved patient safety, reduced labor costs, optimized drug spend, and improved value across the pharmacy supply chain. As we grow, we must maintain a rigorous understanding of the markets we serve and the evolving competitive landscape. We are evaluating new and adjacent markets to understand how they align with our current deliverables and long-term vision. The Market Strategy Manager is a critical member of Omnicell’s Market Strategy team, playing a pivotal role in shaping the company’s growth trajectory. In this role, you will drive market analysis and strategy initiatives that inform product development, market entry, and competitive positioning. You will translate complex market insights into actionable strategic recommendations, driving key business decisions and contributing directly to Omnicell's success.

Responsibilities

• Strategic Market Analysis: Conduct comprehensive market research to identify growth opportunities, emerging trends, and competitive threats within the medication management, specialty pharmacy, and pharmacy automation landscapes.
• Trend Analysis & Competitive Intelligence: Proactively identify and analyze critical market trends, including technological advancements, shifting care delivery models (e.g., Home Infusion), and regulatory policies (e.g.,, 340B). Develop in-depth competitive profiles to assess the impact of competitor strategies on Omnicell’s market position.
• Market and Customer Segmentation: Define customer segments by analyzing purchasing behaviors, clinical needs, and operational pain points. Develop detailed buyer personas to tailor value propositions and guide go-to-market strategies for target segments.
• Market Modeling: Develop robust market models (TAM, SAM & SOM) using both top-down and bottom-up methodologies. Leverage target segments to project SAM and SOM.
• Market Growth Strategy: Leverage in-depth insights to execute data-driven strategies that accelerate business growth and enable successful market entry. Cultivate a "play to win" culture by defining strategic "where to play" decisions and building sustainable "how to win" competitive advantages.
• Business Case Development: Lead the development of business cases for organic and inorganic (M&A) growth opportunities, quantifying the potential impact on Omnicell's financial performance and long-term roadmap.
• Collaboration & Communication: Collaborate effectively with cross-functional teams—including Product Management, Marketing, Sales, and Business Development—to ensure alignment on strategic priorities and execution.
• Thought Leadership: Synthesize findings into high-impact reports and presentations for senior management, contributing directly to Omnicell's overall strategic direction.

Required Knowledge and Skills

• Analytical & Strategic Thinking: Demonstrated ability to analyze complex market data, synthesize disparate information into key insights, and develop strategic recommendations that drive business growth.
• Problem-Solving: Strong critical thinking skills with the ability to identify and address market challenges in a creative and effective manner.
• Financial Acumen: rigorous understanding of financial modeling, unit economics, and business case development to support investment decisions.
• Collaboration & Relationship Building: Proven ability to establish productive working relationships with dynamic personalities across all levels of an organization, influencing without direct authority.
• Communication & Presentation: Exceptional written and oral communication skills, with the ability to present complex information clearly and concisely to diverse audiences (C-Suite to technical teams).
• Technical Proficiency: Expert-level MS Office skills (Excel, PowerPoint) and experience with market research tools (e.g., AlphaSense, PitchBook, etc.) and internal data visualization tools (e.g., Tableau, PowerBI).
• AI/ML Literacy: Understanding of the strategic implications of AI/ML within the healthcare sector (e.g., predictive analytics in medication management). Proficiency in utilizing Gen AI tools to accelerate research synthesis and content drafting is highly desired.
• Self-Starter & Project Management: A highly motivated professional with the ability to lead projects independently, managing multiple priorities and deadlines effectively in a remote environment.

Basic Qualifications

• MBA or Master's degree in Business, Strategy, Healthcare Admin, or a related field.
• 5+ years of experience in management consulting, strategic marketing, corporate strategy, or business development.
• Demonstrated experience in primary and secondary market research, competitive analysis, and strategy development.
• Experience applying AI/ML concepts to business strategy, or utilizing AI-driven intelligence platforms to enhance market research efficiency.
• Strong project management skills with a proven track record of delivering results.

Preferred Qualifications

• Experience in the healthcare industry, particularly within Health IT, Medical Devices, or Pharmaceuticals.
• Direct experience in Pharmacy Automation or Medication Management technology is strongly preferred.
• Deep understanding of the pharmacy supply chain, including key vendors, wholesalers, and technology trends.
• Experience working with large healthcare datasets and analytics.

Work Conditions

• Remote position.
• Limited travel (10%) may be required for team meetings or industry conferences.

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